CO129-544-13 British Empire Fair- reports- etc. 10-8-1933 - 8-11-1933 — Page 37

CO129 Colonial Office Hong Kong Records 理藩院香港檔案 All

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37

Those

entral örganising Corsaittee consisting of the

Hon, fired. J. Paterson (General Chairman of the Fair Committee), the

Hon. Mr. J. F. Braga, Major iuclos and Mr. S. T. Tilliamson, Mr.

J.K. Taggart who, as Managing Director of the Hong kong & Changhai

Hotels, Lt.. Was BⱭ 08cential and most valuable member of this

Committeo. Sir William Shenton and Mr. T.E.Funroe also helped

on this Committee.

FUBBLICITY

Reference to this has been made abwe. It should be added

tat contractors of outdoor advertising space, Government, Military

and transport organisations gave free space for posters, of

which £,000 were printeć, oircular in Englich an Chinese was

distributed by permission of public utility companies and others

in the monthly accounts of 65,000 consumers, The Post Office

shopped all letters for two weeks before the Fair with a rubber

stamp bearing the woNY

the words "British Empire Pair" and a cate in two

languages, Thanks t the gift of free alvertising space, the

cost of publicity was kept down to approximately $400.

#rinting of postara, etc., should have been put in hand

carlior ane a wider distribution made in Canton, the Outports

generally and on inward-bound eteasers from all parts.

LOCATION

Free use of the Peninsula Hotel premises, of course,

Committee a great deal of money, and I have sinos

learned that the Committee is further inebted to Xr. J. 1. Taggart

(Managing Director of the Hong Kong à Shanghai Hotela, Ltd.), who

has undertaken to pay out of his own pocket all the socounta

which the Fair Committee incurred with the Hotel Company for meals

supplied to workers, members of Military Bands and.

others,

On account of the sentimental associati no of mpire ay, it was decides to hold the Fair from Bay 24 camarɛs, but heavy

rain which occurred directly after the Fair showed that the

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